market vues: overview

The retail industry is brutally competitive as retail marketers are acutely aware. Too often, marketers are swamped with requests for information on every imaginable subject despite limited staff and equally limited access to the information necessary to drive daily business decisions.

We can change that dynamic quickly — in fact, in a matter of days! Simply send us an extract of full monthly customer sales data (ideally three years worth though we can do a lot with just one month if you wish). We will then turn that data into a series of secure, web-accessible "vues" that give you virtually unlimited drilldown and compare options.

Before we build the vues, we first clean, update and enhance each customer name and address so that duplicates are removed, addresses are corrected or updated, and you have a full demographic and lifestyle profile of each customer. We then add geocodes (latitude and longitude coordinates) to each customer address in order to display custom maps for every one of your store locations. In this map vue, you can see where your sales come from today, where the growth potential lies, and where you should target greater efforts.

Our sales, store, product and profile vues are easily intuitive (if you can use a web browser and have minimal familiarity with Excel or other data tables, you are ready to work with our vues) yet incredibly comprehensive. At each update, we build literally tens of thousands of data tables — each ready when and if you need it. You can look at virtually any type of view of your data. And, your Market Vue partner is ready and eager to help you — whether to help you look at new vues or to recommend or comment on market insights prepared by our analytical team.

market vues

All of the market vues are delivered via a "vue screen," a secure web portal that is customized for each client. Each new update shows a dynamic snapshot of other vues such as sales, store, branch/region, product, profile, map and quick counts.

sales vues

Our sales vue is a powerful, dynamic report engine that you can use to drill down to any level of geography or time period or product or profile as well as combinations of them. Reports combine grids, several different charts, drill down and drill up options, as well as a simple but comprehensive query capability. Reports can be customized easily and quickly — all via the web over a secure portal.

map vues

Check out any geography — whether an area where you have stores or branches now or are considering adding them. Our map vue shows a comprehensive display of each market’s demographic profile today and five years from now, average expenditures by household for your product mix and likely sales in each market for your product line. Zoom down to street level data and see differing views of your customers such as best customers and total sales for any geographic area. Each time you select a map area, a corresponding report can be generated that summarizes the key variables — demographics, customers, product propensity — and it, too, appears in your custom web portal.

profile vues

What makes your customers different? Which areas of your market are growing? Will you have more of a certain buyer type five years from now? Where should you be looking for more new customers? These questions and dozens more just like them can be answered in our profile vue as we use data mining tools to identify your customers profile and opportunities and threats.

quick counts vues

How many customers that made purchases over $500 in the last three months do you have in Georgia? What is your share of deposits within three miles of each of your bank branches? What is your top performing zip code? Which were your top three performing stores last month? Our powerful and intuitive query tools allows you to answer questions like these and thousands more — quickly and confidently.